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Club Nespresso

Queen Street Mall, Brisbane, Australia

The redesign of Nespresso Brisbane City reflects their brand ethos and commitment to a better future. The design ensures a lasting experience, not just a destination, by creating a safe space to relax with a coffee. The space draws on your five senses, transporting you to that Sunday morning when you find a cosy spot in the sun, inhale the aroma, and take that first sip. Curious textures, earthy and warm, transport you away from the city into a luxurious escape. The colours excite while the lighting calms. The space is fun, adventurous, and welcoming all in one.

 

​The concept behind this refurbishment draws on the origins of the coffee bean, taking you back to where it all begins, back to countries such as Costa Rico, Brazil, and Colombia where the coffee bean originates. The colours throughout reflect the natural product, land, and culture.

 

​The journey starts as soon as you enter with a warm welcome from those greeting you. As you walk through the space, the opportunity to experience the product first-hand comes with the chance to sit down within the dining nook tucked away from the busy streets outside, rejuvenate and reconnect. Moving through the store, you are greeted by a tailored experience by way of relaxation. The Coffee Scrub Club is a private experience located at the rear of the store that allows for a facial scrub to hit the reset button on your day. Created from Nespresso coffee beans, this scrub can clear the skin, reduce inflammation and kick-start whatever adventure you have next.

 

​Materials used within the space include cork, pumice, wood, and concrete which echo the colours and textures of this amazing natural product.

Project

Pre-existing retail store in busy Brisbane mall. 

Location

Queen Street Mall, Brisbane CBD

Pre-design condition of interior/building/site

Long-term client, Nespresso requires a full-scale re-design of the existing site with a focus on long-term sustainability and brand experience. With a great structure to build upon, the existing site offered a calming, natural experience however, very much accepted the role of a store to buy rather than experiencing the brand and product that Nespresso is known for. With constant foot traffic, this site is highly visible, and a refresh of the site to entice any new and existing clients into the store is heavily favoured.

Client Requirements

Long-term client, Nespresso requires a full-scale site re-design of the existing site with a focus on long-term sustainability and brand experience.

  • Redesign of an existing retail space

  • Create a high-absorption customer experiences

  • Ensure long-term sustainability for the brand and the retail experience

  • Design a Point-of-Sale counter and brand-conscious wall display

Software used

  • SketchUp

  • Photoshop

  • V-Ray

Mood board

Mood board.jpg

Note. Wallpaper HD. (n.d.)

Figure 1. Feet in water

Figure 2. Hair flick

Figure 3. Skydiving

Note. Suyana. (n.d.)

Note. Cait and Tiff. (n.d.)

Note. Unsplash. (n.d.)

Note. A girl named leney. (n.d.)

Note. Class Bento. (n.d.)

Figure 4. Sunset

Figure 5. Waldeinsamkeit

Figure 6. Painted hands

Inspiration board

Pages from Assignment Three - Presentation document - to read.jpg

Figure 7. Wooden wall detail

Figure 8. Ceiling detail

Figure 9. Modern bar

Figure 10. Ondatel

Figure 12. Four seasons montreal

Figure 11. Metal floor tile

Figure 13. Via Portal

Figure 14. Buena Vista Hotel

Note. Instagram. (n.d.)

Note. Archilovers. (n.d.)

Note. Yatzer. (n.d.)

Note. Archilovers. (n.d.)

Note. India Mart. (n.d.)

Note. Oliver Blouin. (n.d.)

Note. Studio Estera. (n.d.)

Note. Yellow Trace. (n.d.)

Brand board

brand board.jpg

Note. Suyana. (n.d.)

Note. Unsplash. (n.d.)

Note. Unsplash. (n.d.)

Note. Spartan Life Blog. (n.d.)

Note. Lor Espresso. (n.d.)

Figure 4. Sunset

Figure 15. Holi gathering

Figure 2. Hair flick

Figure 16. Leaves

Note. Lavazza. (n.d.)

Figure 17. Lor Logo

Figure 18. Lavazza Logo

pos3.jpg

Concept development 

Point of sale

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pos.jpg

Wall display

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3D Renders

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